What’s the point?

Why in the name of all that’s bat-winged and unholy, are papers racing to get their Dan Brown reviews out immediately and devoting so much space to it? Are sales honestly going to go up because people will be desperate to check out the most comprehensive review of a an author whose peers would be lucky to get two sentences in the same paper? People were always going to buy the bloody thing in record numbers and no lack of reviews (or even terrible reviews) were going to change that.

Or have I missed something?

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